There is no dearth of social media platforms for B2B marketers to target prospects and customers- LinkedIn is the biggie, right? Yet, there's also Facebook, Instagram, YouTube, Pinterest, Snapchat among others. With that said, some are more suited for B2B marketing, while others are geared for B2C engagement. But where does Twitter fit?

One of the most challenging things about marketing is having to keep up with new trends and constantly adapting to what's new and upcoming. Case in point, when marketing automation entered the field, marketers knew how critical it is to their business needs and spent hordes of money on automating their marketing processes. But what they still don't...

In a B2B marketing landscape, the buyer's journey is the winding process that a potential client goes through before arriving at a purchase decision. By taking advantage of the different stages of the inbound sales process through content creation that aligns with each phase, you can connect with your potential customers and guide them through...

As much as 68% of B2B marketing agencies have an existing lead scoring system in place. But according to recent surveys, only 40% of them get any value from it. This will be painful to hear but the lead scoring models that have gained global popularity in the B2B marketing circuit are inherently flawed- a rather bold claim,...