Recruitment Marketing is a methodology or a series of methodologies and tactics that allow a business to attract the right kind of candidates for their organisation. The job seekers attracted are the ones who are in true sense the most potential candidates for the opening. It opens the opportunity to attract even those candidates who have...
The more effective the B2B marketing techniques and methodologies are, the bigger challenges they have to face in order to be successful. Technology is rapidly evolving and keeping up with the pace is not an easy task. The question arises what does one do in such a volatile environment? Do the tools and software should be constantly changed?...
A whole lot of B2B Marketing strategies are now available for the organisations to speed up their growth process including account based marketing. Account based marketing is a marketing methodology that helps a business target a specific group of customers that are a right fit for the organization's product, unlike the traditional...
With the help of Recruitment Marketing Automation, the repetitive marketing tasks are streamlined, helping in creating a strong talent pipeline for the businesses and also creating a strong brand name for them.
B2B Marketing methodologies have been changing rapidly over the years. The trends that were observed say 5-6 years back, are no longer in the game, new trends that were never heard of have entered the market.
B2B Marketing It is about how a business meets the needs of another business, by providing them what they need.
Traditional recruitment methods will enable you to hire candidates, but the talent that you will hire, is it what you were actually looking for? In the modern era the competition is stiff, there are innumerable options available for the candidates to choose from and it's not easy to hire someone with the exact specifications you require. The best...
The demand for highly skilled candidates is constantly increasing, reducing the availability of the same. Most of the highly skilled candidates are already working for other companies and are not really looking for a job switch, which means they aren't actively searching for a job. When such a situation arises, it is not possible to find the ideal...
Recruitment Marketing lately has been gaining a lot of popularity amongst the recruiters. It not just helps an organisation to hire good talent but also enhances the experience of the potential candidates, compelling them to think of a job switch.
The simple recruitment process,where in a job opening is posted, interested applicants put in their applications, the HR team scans and interviews the potential candidates and someone then in turn is finally hired, is no more considered feasible by the businesses. More modern and newer hiring techniques such as recruitment marketing are being...