There is no dearth of social media platforms for B2B marketers to target prospects and customers- LinkedIn is the biggie, right? Yet, there's also Facebook, Instagram, YouTube, Pinterest, Snapchat among others. With that said, some are more suited for B2B marketing, while others are geared for B2C engagement. But where does Twitter fit?

One of the most challenging things about marketing is having to keep up with new trends and constantly adapting to what's new and upcoming. Case in point, when marketing automation entered the field, marketers knew how critical it is to their business needs and spent hordes of money on automating their marketing processes. But what they still don't...

In a B2B marketing landscape, the buyer's journey is the winding process that a potential client goes through before arriving at a purchase decision. By taking advantage of the different stages of the inbound sales process through content creation that aligns with each phase, you can connect with your potential customers and guide them through...

As much as 68% of B2B marketing agencies have an existing lead scoring system in place. But according to recent surveys, only 40% of them get any value from it. This will be painful to hear but the lead scoring models that have gained global popularity in the B2B marketing circuit are inherently flawed- a rather bold claim,...

The market now is more candidates driven rather than being business centric. Finding top talent is becoming more difficult with each passing day and retaining the current employees is nothing less than hiring new ones. When a large company posts a job opening on a job portal, it attracts a plethora of applications, even from candidates who do not...

Implementation of B2B Marketing Automation can ease the marketing tasks for the businesses, increasing revenue, having a better lead generation while developing efficient workflows. Automation helps the businesses to close potential customers or to bring in new ones in their lead pipelines. B2B Marketing Automation has gained immense...

B2B marketing strategies require careful planning and defined strategies in order to make the campaigns successful. The digital market is constantly changing and technology is being upgraded every now and then. It is not easy to keep up with such a rapidly changing environment, but if the pace is not matched, the business is for sure going to...

To survive in the market, it has become essential for every business to become tech savvy, develop personal and strong relationships with clients, provide with personalized experience, all of which is undertaken by marketing automation.

In B2B Marketing, potential customers are other businesses, whose needs are nothing like the personal consumers, and they do not usually indulge in impulsive buying. B2B marketing is very different from B2C Marketing, the marketing methodologies have to be more personalised in the former, making the campaigns on-going campaigns rather than being...

With the competition getting stiffer, it is not possible to thrive in the market using the traditional marketing techniques. The search and the methods to approach the customers, need to be highly refined and personalized in order to make them a success. The consumers want everything as per their needs and preferences and do not easily get...